For most of us, it is unthinkable to abandon a pet on a lonely city street or country road.  Pets depend on us for all of their needs. They give us their undying love and loyalty. In return they are often treated with unthinkable cruelty.

            For others, their fate is dictated by an honest mistake that causes life-long heartache and remorse..... a door left open while you bring in the groceries, a child running through the gate leaving it unlatched, or a neighbor at your door. In a second your pet is gone.

            Some pets don't get far, others find their way home, but for the millions of other unidentifiable pets that go missing each year the chances of a happy reunion are not good.

            Less than a quarter of all lost and abandoned pets that are brought to animal welfare organizations each year are ever reunited with their families. Why? Because the animals are not identifiable. They have lost their collars and tags or, their tattoo is illegible.

            One of the goals of The Joe Cocker Foundation is to design programs that promote the use of microchipping, the most permanent form of animal identification technology. Providing FREE microchipping is a part of our program.

Joel Erickson
Chairman